How the Youth Can Participate in Boosting Indonesia's Creative Economy

The creative economy is one of the fastest growing sectors in Indonesia. Built on ideas and creativity, this sector involves various fields such as music, film, design, fine arts, culinary, and fashion. Not only does it produce unique products, the creative economy is also able to create new job opportunities and drive national economic growth.

For young people, this is a golden opportunity to contribute while showing talent and innovation. But what are some concrete steps that the youth can take to boost Indonesia's creative economy?

Exploring opportunities in the creative economy

Indonesia has a rich culture and abundant human resources. The younger generation can explore this potential to create works that are not only local, but also global.

Music and movie industry

For example, with the growth of streaming platforms such as Spotify and Netflix, Indonesian musicians and filmmakers can showcase their work to an international audience.

A successful example is NIKI, a young Indonesian singer who is now recognized on the international stage for her creativity and courage to explore the global market.

Design and fashion

The design and fashion sector is also increasingly promising. Local brands such as Sejauh Mata Memandang have successfully brought the beauty of Indonesian traditional fabrics to the world market.

By combining traditional and modern elements, young people can create products that are relevant in the international market.

Culinary

The culinary field also has great opportunities. Innovation in food or beverage products based on local culture and traditions can be an attraction both locally and globally.

For example, Indonesian coffee is popularized through creative branding such as lattes or cold brew with a distinctive taste of the archipelago.

Digitalization in creative business

Digitalization has opened up unlimited opportunities for the development of the creative economy. Social media platforms such as Instagram, TikTok and YouTube allow young people to promote their work for free and reach a wider market.

In addition to this, e-commerce platforms have also made it easier to sell creative products. Technology also enables cross-border collaboration, such as graphic designers working for international clients through freelancing platforms.

Actionable steps for the youth

Find your passion

Start with something you love and are good at. If you love music, explore how you can create something authentic and different.

Use technology

Utilize the technology within reach to build personal branding or market products. Also use technology for production efficiency and productivity.

Practice financial management

Managing finances is the foundation of a successful creative business. Allocate income for investments such as buying equipment, training, or expanding your network.

Build networks and collaborations

Build relationships with fellow creative economy players to learn from each other and share opportunities.

The creative economy provides a space for young people to work while contributing to the national economy. By utilizing technology and continuing to innovate, young Indonesians have a great opportunity to create a significant impact.

Through this sector, creativity is not only a tool for expression, but also a force to advance the nation!