Tips for Utilizing Digitalization to Build Your Own Business

In today's digital era, technology has become a cornerstone in driving economic independence, especially for the younger generation who want to start their own business. By utilizing e-commerce, social media, and digital financial services, anyone can grow a business more easily, effectively, and affordably. For those of you who want to start your own business, check out some practical tips that utilize technology to support your endeavor.

Reach a wider market with e-commerce

The emergence of e-commerce platforms such as Tokopedia, Shopee, and Lazada, opens up opportunities for beginners who are just starting to develop a business. Without having to open a physical store, anyone can sell products to a wide market spanning across Indonesia.

To utilize e-commerce well, follow these tips:

Develop or sell products with high selling points

When developing or selecting a product to sell, consider these two things: is the product unique enough, and can it be a solution to an everyday problem that people face?

Products that fulfill these two criteria can fulfill a market need and tend to sell better.

Optimize product descriptions and photos on e-commerce pages

Since your customers can't experience the product directly, make sure the product photos and descriptions on your page are very clear. The more complete the information provided, the more confident customers will be to buy your products.

Take advantage of promotional features on the platform

Increase the appeal of your products by providing vouchers, discounts, or taking part in flash sales to attract more buyers.

Market your business on social media

Don't underestimate the power of social media to promote your business or product, especially in this digital era. Today, many customer demographics look for reviews on social media platforms such as Instagram and TikTok before buying products. The presence of your brand on these platforms can help you reach more customers.

Here are some tips to promote your business digitally:

Create relevant content

On the TikTok platform, User-Generated Content (UGC) videos perform 22% better than brand-created videos. Content with this format is considered relevant to the audience's daily lives. So, try creating this type of content that uses the point of view of someone other than the brand.

Use paid advertising

Your content can also be boosted with ads to reach a wider audience. These paid ads can be targeted to specific demographics according to your target market.

Interact with customers

To position your brand as trustworthy and relevant, make sure you keep interacting with your customers through social media. Respond to their comments and messages quickly to build a good relationship.

Optimize digital financial systems for ease of transactions

With digital financial services such as e-wallets, QRIS, and mobile banking, there's no excuse for not providing customers with a convenient transaction experience.

Here's how your business can take advantage of digital financial systems:

Use financial tracking apps

There are many apps you can use to track your income and expenses. If your business uses a POS system, you can also utilize the financial management features of the available hardware and software.

Make payment available with QRIS

Cashless transactions are greatly facilitated by QRIS. Working together with Nobu Bank, you can use Nobu Merchant to make payments easier for your customers, increasing the convenience of transactions.

Digitalization has opened up a wide avenue for anyone to start a business. By utilizing e-commerce, social media and digital financial services, the young generation can achieve economic independence while creating a positive impact on society. So, start small today, take advantage of technology, and be part of the generation driving the creative economy in Indonesia.